Embracing Social Media for Business

Two things happen when I first meet with a client to discuss their social media plan for their business. First, the client explains that they don't have the time to "deal" with social media, and second, it's not fun.

That is great news for me because I find it wildly fun, enjoyable, and a great additional avenue to connect with customers. But if you're not ready to hire a social media manager, virtual assistant, or digital nomad to help get your message out, this will cover some quick tips & tricks to get you started.

But first, an activity!

DOWNLOADABLE SOCIAL MEDIA WORKSHEET

This exercise is designed to help target customers, consistency, and planning.

DOWNLOADABLE PLANNING CALENDAR

This exercise is designed to help with creating a manageable weekly marketing calendar.

Marketing Planning Calendar (week)

Things to think of when working on a marketing plan:

1. What are you an expert in?

2. What is valuable information that you have to share? This could be a new product, a special, one-time sale, etc.

3. Be consistent.

4. Be consistent.

5. Be consistent!!!!!!!

Also, this planning calendar is to get your creative thoughts rolling. I highly recommend a yearly calendar to sort, plan, and organize goals and projects.

Tools I use frequently that I love:

• Hootsuite  - Scheduling Tool

• Loomly - Scheduling Tool

• Canva - Design Tool for creating graphics

• META (* at time of publishing, Facebook Business Suite) scheduling tool for FB & Instagram (+ stories!)

For more information about our services or to book an online social media audit or training, don't hesitate to contact Anne Driscoll at 559-443-9167.

First presented by Anne Driscoll on Tuesday, October 12th, 2021

Oakhurst Area Chamber of Commerce | Women in Business Luncheon at Idle Hour Winery & Kitchen